Using Email to Build a Viable (Fiction) Podcast Business, Part One.

  • Send out our Alba Salix and Civilized Patreon perks to new supporters (automated)
  • Deliver an immersive choose-your-own-adventure-backstory adventure for our dark comedy podcast, Civilized. (automated)
  • Promote and track our Civilized referral program (automated)
  • Stay in touch with our most beloved fans and fellow creators
  • Drive traffic to new show launches and fundraising campaigns
  • Onboarding of new producers into the Fable and Folly network
An unreadable screenshot of the screen to manage your communications inside Patreon
Tag-based automation

Getting Started with a Newsletter

The AWeber Dashboard view of the last 2 campaigns
  1. What’s new and launching this month [links to episodes]
  2. Some inspirational links to stories on the web I really enjoyed [links to other people’s content]
  3. A short essay on how I’m doing as a creator [I write this]
  4. A one-line inside joke from Snegal [it’s always corny]

Why email matters.



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Sean Howard

Sean Howard

Sean is a brand marketer, podcaster and co-founder of Fable and Folly.