Our Patreon Growth Experiment, Part Two

Understanding and overcoming churn

  • They lost their job
  • They are struggling against some other debt
  • Their credit card was declined
  • A downturn in the economy has forced them to pull back some of their non-critical spending
  • They are the type of supporter that gives to new creators when their donation really makes an impact and it’s time for them to move on to the next emerging creator
  • They had to make a hard call and they feel like another creator needs or deserves that pledge more

Understanding Churn

Our Pledge Growth chart on Patreon.

Pledge Growth should be significantly higher than Deleted Pledges.

Ride The Current

Something’s Wrong. What Now?

A Sacred Trust

In Summary



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store