A bright hot air balloon of yellows, reds and blues behind over the ear headphones that hang from above.

Podcast Marketing that Works, Part II

Getting to know our audience

Audience Demographics vs. Specifics

Launching a Survey

A screenshot of the first two questions of our online survey built in Google Forms.
Screenshot of the Fable and Folly survey landing page.
The survey dashboard built in Google Sheets. Showing demographics of listeners by show to include ages and behaviours.
Screenshot of the survey results showing responses for one of the shows in the network: Alba Salix, Royal Physician

Talking with Our Audience

Summary

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store