Creating value across channels
At the risk of burying the lead, I wanted to close out this series with why email is such a critical part of turning a podcast into a successful business.
As podcasters, it is easy to view our audio feeds as the single most important tool for communicating with our…
Using Automation to Delight Your Fans
Our podcast is just one place we need to delight our fans.
The difference between having a podcast and having a viable podcast business can be boiled down to how consistently we delight and amaze our listeners across channels.
This is because we need more than listeners to build a…
As podcasters, we are blessed with one of the most intimate forms of media — we join our fans in their private time where few others are invited.
And so one would think that as podcasters we would be masters of communicating with our listeners. …
Getting to know our audience
The key to growing any audience is clarity and focus — to understand our audience better than anyone else.
In part two of this series, I create a survey of our podcast listeners using free online tools. But first, I want to explore how it is we define our audience.
…
Make it all about the listener
One of the joys in starting the Fable and Folly Network is that I can now be a fractional member of the marketing team on so many of the shows I adore in the audio fiction space.
One of those shows, The Carlötta Beautox Chronicles, is written, directed, produced, sound…
Exploring an essay by Ursula K. LeGuin
It feels like our world is on fire. And while audio fiction is seeing rapid growth, I disagree that podcast listeners are simply searching for escapism.
What if fiction is one of the most effective ways to understand and process the world around us during these turbulent times?
I am…
Audio is such a rich, intimate and immersive medium and yet promoting what we create on social is anything but. How do we share an amazing scene from our latest episode? Do we just write a post with a link to our website? Do we include a still image? …
We started the Fable and Folly Network with a vision of a world where audio fiction producers could make a living from their work.
In contrast to today, when most audio fiction producers are unable to pay a living wage to anyone involved in their shows, including themselves.
And while…
It can be tempting to halt all marketing and outreach efforts at a time like this, but with perhaps a few exceptions, I believe this would be a mistake.
In the B2B space, our prospects and customers are facing disruption and risks to their business across internal and external stakeholders…
Sean Howard
Sean is a brand marketer, podcaster and co-founder of Fable and Folly. https://fableandfolly.com/
