Jan 1, 2022The End of Talk PodcastsThe future for audio fiction is rosy. — Talk podcasts will always be here (see: talk radio), but their death grip on the norms of podcast listening will soon be over. One day soon, when people speak of “listening to podcasts” they will be speaking about fiction podcasts.Podcasting4 min readPodcasting4 min read
Jun 9, 2021Using Email to Build a Viable (Fiction) Podcast Business, Part Three.Creating value across channels — At the risk of burying the lead, I wanted to close out this series with why email is such a critical part of turning a podcast into a successful business. As podcasters, it is easy to view our audio feeds as the single most important tool for communicating with our…Email Marketing6 min readEmail Marketing6 min read
Apr 25, 2021Using Email to Build a Viable (Fiction) Podcast Business, Part Two.Using Automation to Delight Your Fans — Our podcast is just one place we need to delight our fans. The difference between having a podcast and having a viable podcast business can be boiled down to how consistently we delight and amaze our listeners across channels. This is because we need more than listeners to build a…Audio8 min readAudio8 min read
Apr 25, 2021Using Email to Build a Viable (Fiction) Podcast Business, Part One.As podcasters, we are blessed with one of the most intimate forms of media — we join our fans in their private time where few others are invited. And so one would think that as podcasters we would be masters of communicating with our listeners. …Email8 min readEmail8 min read
Jul 16, 2020Mental Health and a New SponsorEli and I have both have our share of mental health challenges but, until recently, these were not something we talked about much nor did we share this publicly. Disclaimer: BetterHelp is running a sponsorship on our podcast, Alba Salix, Royal Physician. We struggled with whether or not to provide…Mental Health3 min readMental Health3 min read
Jun 15, 2020Podcast Marketing that Works, Part IIGetting to know our audience — The key to growing any audience is clarity and focus — to understand our audience better than anyone else. In part two of this series, I create a survey of our podcast listeners using free online tools. But first, I want to explore how it is we define our audience. …Marketing6 min readMarketing6 min read
May 25, 2020Podcast Marketing that Works, Part IMake it all about the listener — One of the joys in starting the Fable and Folly Network is that I can now be a fractional member of the marketing team on so many of the shows I adore in the audio fiction space. One of those shows, The Carlötta Beautox Chronicles, is written, directed, produced, sound…Podcast4 min readPodcast4 min read
May 25, 2020Why are Americans afraid of dragons?Exploring an essay by Ursula K. LeGuin — It feels like our world is on fire. And while audio fiction is seeing rapid growth, I disagree that podcast listeners are simply searching for escapism. What if fiction is one of the most effective ways to understand and process the world around us during these turbulent times? I am…Fantasy4 min readFantasy4 min read
May 19, 2020Find new podcast listeners with HeadlinerAudio is such a rich, intimate and immersive medium and yet promoting what we create on social is anything but. How do we share an amazing scene from our latest episode? Do we just write a post with a link to our website? Do we include a still image? …Podcasts And Videos3 min readPodcasts And Videos3 min read
May 10, 2020Podcast sponsorships that delight and garner top dollar CPMWe started the Fable and Folly Network with a vision of a world where audio fiction producers could make a living from their work. In contrast to today, when most audio fiction producers are unable to pay a living wage to anyone involved in their shows, including themselves. And while…Podcasting3 min readPodcasting3 min read
